Privacy Policy

Last Updated: 12/10/25

Profusion Delights Private Limited (“Company”, “we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy (“Policy”) describes how we collect, use, disclose, store, and process your personal data when you access or use our website www.profusionsdelights.com (the “Platform” or “Website”) or when you purchase products or engage with our services.

This Policy applies to data from individuals who browse or use the Website, register an account, purchase products, submit reviews or comments, fill forms, or otherwise interact with us (collectively, “you”, “your”, “user”, “customer”).

By accessing or using the Platform, submitting information, or purchasing products, you accept and consent to the practices described in this Policy. If you do not agree, please do not use or access the Platform.

We may update this Policy from time to time. If we make significant changes, we will notify users via email or a prominent notice on the Website. The “Last Updated” date above reflects the current version.

 

  1. DEFINITIONS & SCOPE
  1. Personal Data / Personal Information
    Means any information relating to an identified or identifiable individual, including but not limited to name, email address, phone number, postal address, age, billing or shipping details, payment information, IP address, device identifiers, etc.
  2. Sensitive Personal Data
    As per applicable Indian rules, data such as health, medical conditions, biometric data, etc. If we ever collect such data, we will treat it with heightened security and require explicit consent.
  3. Non-personal / Anonymized / Aggregated Data
    Data that does not identify you (or is de-identified) and cannot be reasonably linked back to you. We use this for analytics, usage trends, marketing, etc.
  4. Cookies / Tracking Technologies
    Small text files, scripts, or technologies (e.g. web beacons, local storage) used to store or track information about your browser or use of the Website.
  5. Third-Party Services / Processors
    Entities or platforms we partner with (e.g. payment gateways, analytics providers, courier services, remarketing platforms) who process data on our behalf or jointly.
  6. User Content / Reviews / Comments
    Any content you submit or post on the Website (e.g. product reviews, ratings, feedback, comments).

This Policy covers all data collected via our Website, mobile interface (if any), and related services, including third-party operated plugins or connectors.

 

  1. WHAT DATA WE COLLECT AND WHEN

We collect personal and non-personal data in the following scenarios:

2.1 Account Registration & Profile Information

When you register on the Website (through email, social login, or other means), we collect:

  • Full name
  • Email address
  • Password (hashed and stored securely)
  • Mobile number (optional or as needed)
  • Date of birth or age
  • Shipping / billing address
  • Any other information you provide (e.g. profile picture, preferences)

2.2 Order & Transaction Data

When you purchase products or subscribe:

  • Order history, product SKUs, quantities
  • Billing and shipping address
  • Transaction identifiers, invoice, tax details
  • Subscription and renewal data (if applicable)

2.3 Communications & Contact Forms

When you use contact forms, subscribe to newsletters, or send us messages.

  • Your name, email, phone (if provided)
  • Subject / message content
  • Optional fields (e.g. “how did you hear about us?”, feedback)

2.4 Reviews, Ratings, Comments, Feedback

If you post a review or comment on a product or blog:

  • Your name or display name
  • Text content, rating, images (if any)
  • Timestamps
  • Your user ID (if logged in)

We may display your review publicly (with your name or alias) on the Website.

2.5 Device, Usage & Analytics Data

When you browse our Website, we automatically collect:

  • IP address
  • Device type, browser, operating system
  • Pages visited, time spent, click paths, referrer URLs
  • Session data (e.g. entry page, exit page)
  • Cookies, local storage identifiers
  • Analytics tools (Google Analytics, etc.)

2.6 Third-Party Social / Login Data

If you sign up via social login.

  • Public profile name, email, social ID
  • Profile picture (if shared)
  • Other optional public fields (friends list, etc.) per permissions

2.7 Log Files & Security Monitoring

We maintain logs for security, fraud prevention, IP blocking, error monitoring.

 

  1. PURPOSES OF USE / WHY WE PROCESS YOUR DATA

We process your data for the following legitimate purposes:

3.1 To Provide Services and Fulfill Orders

  • Processing your orders, shipping, refunds, returns
  • Managing your subscription, renewals, cancellations
  • Handling customer support requests

3.2 Account Management & User Experience

  • Authentication, login, password resets
  • Personalizing your experience (recommendations, preferences)
  • Saving your preferences and history

3.3 Communications & Marketing

  • Sending transactional emails (order confirmation, shipping updates)
  • Sending newsletters, promotional offers (with consent)
  • Re-marketing / remarketing via email or ad networks
  • Running campaigns and analyzing performance

3.4 Reviews & Feedback Display

  • Displaying reviews and comments on product pages
  • Moderating content (filtering profanity, spam)
  • Using aggregate feedback data to improve products

3.5 Analytics, Research & Improvement

  • Understanding user behaviour and site performance
  • A/B testing, feature optimization
  • Aggregated reporting and trend analysis

3.6 Compliance, Legal & Safety

  • Complying with Indian laws (IT Act, FSSAI, consumer laws)
  • Detecting and preventing fraud, abuse, and malicious activity
  • Resolving disputes and enforcing terms

3.7 Business Transfers & Mergers

If we merge, are acquired, or undergo restructuring, your data may be transferred, subject to this Policy and applicable laws.

 

  1. SHARING AND DISCLOSURE OF YOUR DATA

We will not sell your personal data. We may share your data as follows:

4.1 Service Providers / Processors

We share your data with trusted third parties strictly to enable their services, under contract, and only for specified purposes:

  • Payment gateways (to authorize and process payments)
  • Courier / logistics partners to fulfill deliveries
  • Hosting providers for server operations
  • Analytics providers.
  • Plugins / forms and social login
  • Email / SMS / push message providers
  • CRM or marketing automation systems

These entities are bound by confidentiality and are permitted to use data only as per our instructions.

4.2 Affiliates & Business Partners

With our corporate affiliates or business partners, if required for co-operation, marketing alliances, or product fulfilment, only subject to strict handling and confidentiality.

4.3 Legal & Regulatory Disclosure

We may disclose your data if required by law, court order, or to enforce our terms, to protect rights, safety, property, or if we believe it is necessary to investigate fraud or security issues.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity, subject to consistent privacy protections.

 

  1. COOKIES, TRACKING & THIRD-PARTY TOOLS

5.1 What Are Cookies?

“Cookies” are small files placed on your device (computer, mobile) by websites or browsers. They store identifiers, preferences, session tokens, etc.

We also use web beacons, scripts, tracking pixels, local storage, etc.

5.2 How We Use Cookies / Tracking

We use cookies and similar technologies for:

  • Essential cookies (strictly necessary): for login sessions, cart preservation, security
  • Functional cookies: to remember preferences, settings
  • Performance / Analytics cookies: to measure traffic, site usage, page performance
  • Advertising / Marketing cookies: for retargeting, campaign attribution, ad personalization

5.3 Third-Party Tracking & Integrations

We use third-party tools such as:

  • Analytics (for user behaviour, site metrics)
  • Social login plugins
  • Plugins / scripts embedded (reviews, chat tools)
  • Ad networks (for remarketing)

These tools may set their own cookies and collect data as per their policies.

5.4 Managing / Disabling Cookies

You can control cookies via your browser settings (block, delete, or notify). Note, however:

  • Blocking essential cookies may break functionality of the Website
  • You can opt out of analytics or personalized advertising by disabling certain categories or using “Do Not Track” options
  • Some embedded features (e.g. social logins, video embeds) may require cookie consent to function

 

  1. USER CONTENT (REVIEWS / COMMENTS / FEEDBACK)

6.1 Submission & Ownership

By submitting a review, comment, or feedback, you:

  • Grant us a perpetual, non-exclusive, royalty-free, worldwide, sublicensable license to use, display, modify, publish, distribute, reproduce or adapt such content in connection with the Website
  • Represent that you own or have permission to use the content posted and it does not infringe third-party rights

6.2 Moderation & Removal

We reserve the right (but are not obligated) to:

  • Review, edit, refuse, or remove any user content that we find objectionable, offensive, defamatory, or violating these policies
  • Use tools (automated filters) to detect spam or prohibited content

6.3 Public Display

Your submitted reviews/comments may be publicly visible on the Website (along with your name or alias) unless you request otherwise (if such option is offered by us).

6.4 Liability

You bear full responsibility for any content you post. We disclaim liability for user-submitted content. If a third party claims your content infringes on their rights, you agree to indemnify us.

 

  1. DATA RETENTION & DELETION

7.1 Retention Periods

We retain your personal data only as long as necessary for:

  • Fulfillment of the purpose for which it was collected
  • Compliance with legal, tax, audit, or regulatory obligations
  • Enforcing our terms, resolving disputes

After the applicable period, we either:

  • Anonymize or de-identify the data
  • Delete securely from our systems and backups

7.2 User Requests for Deletion / Erasure

You may request deletion of your personal data (subject to legal or contractual restrictions). To do so, contact us at customercare@profusiondelights.in. We will make reasonable efforts to comply, unless retaining your data is legally necessary.

 

  1. SECURITY MEASURES & DATA PROTECTION

We adopt reasonable administrative, technical, and physical safeguards to protect your data, including:

  • Encryption (in transit via HTTPS, and at rest where applicable)
  • Access controls & role-based permissions
  • Regular security audits and vulnerability assessments
  • Use of secure, reputable hosting provider
  • Confidentiality agreements with third-party processors
  • Incident response procedures in case of data breach

However, no method of data transmission or storage is 100% secure, and we cannot guarantee absolute security.

In the event of a personal data breach likely to result in risk to rights or freedoms, we will notify affected users and appropriate regulators as required under law.

 

  1. USER RIGHTS & CHOICES

You have certain rights regarding your personal data, subject to applicable law:

  1. Right to Access / Rectify — you can request a copy of data we hold, or correct inaccuracies
  2. Right to Erasure / Deletion↗ — subject to exceptions (e.g. legal requirements, order history)
  3. Right to Restrict Processing — limit how we use your data in certain scenarios
  4. Right to Object — object to direct marketing or processing under our legitimate interests
  5. Right to Portability — receive your data in structured, machine-readable format (where applicable)
  6. Withdrawal of Consent — if processing is based on consent, you may withdraw it (going forward)
  7. Right to Lodge Complaint — you may complain to the designated grievance officer or relevant regulator

To exercise any rights, contact us at customercare@profusiondelights.com . We will respond within a reasonable timeframe.

 

  1. CHILDREN’S PRIVACY

Our platform is not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors.

If we learn that we have collected data from a minor, we will take steps to delete it promptly. If you are a parent or guardian and believe your child’s data is stored with us, contact us at customercare@profusiondelights.com

 

  1. INTERNATIONAL / CROSS-BORDER DATA TRANSFERS

If we transfer your data outside India (e.g. to servers, third-party services located abroad):

  • We will ensure adequate protections (standard contractual clauses, binding corporate rules)
  • We will limit such transfers only to the extent necessary
  • We will inform you of such transfers (if significant) and your rights in that context

 

  1. LINKS TO THIRD-PARTY WEBSITES & EMBEDS

Our Website may contain links or embeds (videos, social widgets) to third-party sites or services.

We do not control or endorse the privacy practices of those third parties. Their privacy policies govern their handling of your data. We encourage you to review them.

 

  1. UPDATES TO THIS POLICY

We may revise or update this Privacy Policy from time to time. The updated policy will be posted on the Website with a new “Last Updated” date.

Your continued use of the Website after changes indicates acceptance of the revised terms.

 

  1. GRIEVANCE OFFICER

We have a designated Grievance Officer in compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the Consumer Protection (E-Commerce) Rules, 2020.

For any concerns, complaints, or requests related to data privacy, website content, or customer grievances, please reach out to:

Email: customercare@profusiondelights.com

The full contact details (including the officer’s name and business address) shall be furnished upon legitimate request by users or regulatory authorities.

  1. CONTACT INFORMATION

If you have questions, concerns, or requests about this Privacy Policy or your personal data, please contact us:

  • Email: customercare@profusiondelights.com